Email is about delivering personal messages that people have granted you permission to send them. If you abuse that right, you could be in violation of SPAM and which is against the law. You want “permission marketing.”
When you are granted permission (from the opt-in); you have a captive audience to share, tell and even sell your goods, services and ideas.
Never use social media to sell – save that for your email campaigns. That’s where the real business occurs. Check out this post from Hubspot. www.socialmediaprsolutions.com
Despite the common misconception that email is losing its competitive edge with the emergence and popularity of social media marketing, it’s still very much alive and kicking. In fact, when it’s executed effectively, email marketing can be a powerful tool in both your top-of-the funnel and middle-of-the-funnel marketing efforts to generate new leads and nurture existing ones.
So just how impactful is email marketing, and how has it grown over the years? Take a look at the following excellent email infographics to get a grasp on just how powerful email can be and how you can improve your email marketing effectiveness.
1. Email Campaign Delivery Checklist by Pure360
2. Strong Signals by the e-Dialog Centre for Digital Marketing Excellence