Social Media Marketing: One Spoke in the Marketing Wheel


What is the Impact of Social Media on Your Business? Is it the hub of your marketing. Or the icing on the cake? The bottom line for social media marketing – and any marketing for that matter – should be achieving business objectives. That’s what marketing does. It’s the engine that “moves the needle.” Whether you are looking to strengthen your brand, or reposition the business in the marketplace, reach new customers, connect with old customers – this should all lead to increase in sales.

Why be in business if there is not profit? Social media marketing (when done correctly) will deliver a good ROI. It is an investment. A smart one.
www.socialmediaprsolutions.com

Again, “In the end, it’s all about how to connect social media to business results and make social media a key part of your digital marketing strategy.”

Amplify’d from www.cmo.com

Slide Show: The Impact Of Social Media

For the typical marketer, the social story goes something like this:

1. You read a story about how the social-sphere ruined a brand.

2. You decide that it is important to at least listen to the conversation.

3. Now you decide it is time to join the conversation, so you set up Twitter and Facebook accounts. But no real strategies are behind them.

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What is the impact of social media on your business? Clearly, it’s time to prove the value of your social-media efforts. Social media has been a “must-do”’ for digital marketers, yet has remained unaccountable in its contribution to revenue. Adobe’s Aseem Chandra, who frequently talks to the world’s top marketers about their strategies, says: “In every conversation I have, CMOs pull me aside and whisper, ‘What should I be doing in social media? What’s the value of a ‘Like’? Why is my social strategy bombing?” The slide show that follows is a condensed version of what Chandra, a major force behind Adobe’s new SocialAnalytics solution, tells them. In the end, it’s all about how to connect social media to business results and make social media a key part of your digital marketing strategy.

Read more at www.cmo.com

 

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