What is the Impact of Social Media on Your Business? Is it the hub of your marketing. Or the icing on the cake? The bottom line for social media marketing – and any marketing for that matter – should be achieving business objectives. That’s what marketing does. It’s the engine that “moves the needle.” Whether you are looking to strengthen your brand, or reposition the business in the marketplace, reach new customers, connect with old customers – this should all lead to increase in sales.
Why be in business if there is not profit? Social media marketing (when done correctly) will deliver a good ROI. It is an investment. A smart one.
Again, “In the end, it’s all about how to connect social media to business results and make social media a key part of your digital marketing strategy.”