Because so many people are jumping in this “social media expert” space, we wanted to do some research so that no company is misguided.
A social media PR agency is very much like a normal public relations agency with the big exception that the messages are also transferred thru the online channel as well. This is 21st Century PR at it’s best – using traditional and digital media channels to communicate a message.
So what is the key qualification you look for: an agency that understands and has influence with the target audience your company endeavors to reach.
Bottom line: Anyone can through up a blog, facebook and twitter page – but are they strategic in the messaging and can they measure (and deliver) results.